DIGITAL PRODUCT PASSPORT: WHY IT MATTERS
A Digital Product Passport (DPP) is a digital record that contains key information about a product, enabling transparency, traceability, and sustainability throughout its lifecycle. It is designed to provide relevant stakeholders—such as manufacturers, retailers, regulators, and consumers—with data on a product's origin, composition, maintenance, repair, recycling, and environmental impact.
Key Features of a Digital Product Passport:
Unique Product Identification – Each product is assigned a digital identity, often via NFC, QR codes, or blockchain technology.
Material and Component Data – Information on raw materials, sourcing, and supply chain traceability.
Sustainability Metrics – Carbon footprint, recyclability, and environmental impact assessments.
Ownership and Usage History – For luxury goods, electronics, and second-hand markets, it tracks authenticity and resale value.
Repair and Maintenance Information – Instructions for servicing, refurbishment, and replacement parts.
End-of-Life Management – Guidelines for recycling or circular economy initiatives.
Applications of Digital Product Passports
Fashion & Luxury: Brands use DPPs to verify authenticity, track resale, and promote circular fashion.
Electronics: Helps with e-waste management by providing repair and recycling details.
Automotive: Tracks vehicle components for maintenance, recalls, and second-hand sales.
Retail & FMCG: Enhances product transparency, especially for sustainability-conscious consumers.
Why It Matters
The European Union is mandating Digital Product Passports under its Circular Economy Action Plan (CEAP), particularly in industries like textiles, electronics, and batteries, to support sustainability and fight counterfeiting.
Since your NFC technology startup and luxury-focused ventures align with product authentication and connected products, DPPs could be an interesting area to explore—especially in fashion, beauty, and high-value goods where authenticity, sustainability, and resale are key concerns. Would you like to brainstorm how to integrate this into your business strategy?
DPP on Blockchain (Decentralized & Immutable)
🔹 How It Works:
The product’s data (e.g., origin, materials, ownership, sustainability metrics) is recorded on a public or private blockchain.
Updates (e.g., resale, repairs, recycling) are logged permanently, ensuring tamper-proof records.
Access can be managed using NFTs, smart contracts, or decentralized identifiers (DIDs).
🔹 Key Benefits:
Tamper-proof & Immutable – No one can alter or delete past records.
Decentralised Trust – Eliminates reliance on a single authority.
Authenticity & Provenance – Ideal for luxury, second-hand, and sustainability tracking.
Interoperability – Can integrate with Web3, NFTs, and DeFi for tokenized ownership models.
If you need transparency, authenticity, and resale value tracking → Blockchain DPP is the best choice.