Web3 and Real-World Assets (RWAs): a new era for ownership and trust
The internet is evolving. We're entering a new phase called Web3 — a decentralised, blockchain-powered internet where users regain control of their data, digital identities, and assets. But the most exciting part? It's no longer just about the digital world.
Web3 is bringing real-world assets (RWAs) like real estate, luxury goods, art, and even supply chains onto the blockchain. And this is exactly what our company specialises in.
This shift is more than technological; it's a revolution in ownership, authenticity, and access.
What is Web3?
Think of Web3 as the upgrade from today’s internet (Web2). Instead of platforms and corporations owning your data, Web3 gives power back to users through decentralisation. With blockchain, smart contracts, and digital tokens, Web3 ensures:
Less intermediaries — Smart contracts execute agreements automatically.
More transparency — Every action is traceable on the blockchain.
Greater control — You own your identity, assets, and interactions.
What Are Real-World Assets on Blockchain?
RWAs are physical or traditional financial assets that are turned into digital tokens. This includes everything from:
Real estate
Art and collectibles
Luxury goods
Financial products
These tokens represent ownership, enabling secure, verifiable, and efficient management on the blockchain. This process is called tokenisation.
“I believe brand products are real-world assets as they carry intellectual property. And this is what we protect, elevate, and activate — we empower brands through our technology.” Melina Tag, Co-founder
Why It Matters: The Big Benefits
Bringing RWAs into Web3 unlocks massive value:
Liquidity — Assets like real estate and art can be traded 24/7
Fractional ownership — Invest in a piece of a luxury watch or a Picasso
Global access — Anyone, anywhere, can invest or verify authenticity
Transparency & trust — No more fakes or murky ownership records
Efficiency — Smart contracts automate transfers, payments, and more
Real-Life Use Cases
🔒 Luxury Goods
Brands like Dior and H. Moser & Cie are embedding NFC chips and linking them to NFTs, ensuring each product has a secure, digital certificate of authenticity. This boosts trust, eliminates fakes, and enhances brand loyalty.
🖼️ Art & Collectibles
Blockchain helps track artwork provenance and enables fractional investment in high-value pieces — opening the market to new investors.
🛍️ Consumer Goods
Companies use blockchain to show product origin and supply chain journeys. Consumers get transparency and brands get closer to their customers.
🚚 Supply Chains
Smart contracts and blockchain improve logistics, automate processes, and ensure accountability across every touchpoint.
Why On-Chain Tagging is Key
To bring physical assets into Web3, we need on-chain tagging — technologies that securely link a physical item to its digital token. This is what our company specialises in: bridging the gap between the tangible and digital world, creating trust at every step.
Final Thoughts
The convergence of Web3 and RWAs is just getting started, and the potential is huge. With tokenisation, blockchain, and smart tagging, we're moving toward a world where ownership is valuable, accessible, and secure — no matter what form the asset takes.
Whether you’re a brand, investor, or tech enthusiast, this space is worth watching — or better yet, building it with us.