Product Intelligence: Why Microchips Unlock Its Power
The smarter, more secure, and future-proof alternative to QR codes — for Product, Marketing, and Supply Chain teams.
We offer both QR codes and NFC microchips to power connected experiences. Each has its place — and choosing the right one depends on your product’s purpose, lifecycle, and customer journey.
If you're building valuable, long-term, and secure connected products, microchips (NFC) are the future. But for short-lived, discovery-based, or disposable activations, QR codes remain a great alternative.
Technology Comparison Table: Microchip (NFC) vs QR Code
When to Use Each
Use QR Codes When:
You’re launching short-term, low-cost campaigns
You need visible discovery (e.g. signage, print, disposable packaging)
Your audience is not NFC-enabled (some older devices)
Use Microchips When:
The product is premium, valuable, or collectible
You want to secure ownership, authenticate origin, or prevent counterfeiting
You’re building a long-term brand or customer engagement strategy
You're leveraging blockchain, refill models, or smart packaging
Tailored Benefits by Team
Working closely with a number of different teams, we encounter different objectives for each of them.
For Product Teams
Build secure, connected experiences directly into the product
Preserve design integrity and premium feel
Enable blockchain-verified lifecycle tracking
For Marketing Teams
Deliver one-tap immersive experiences
Unlock NFTs, exclusive drops, loyalty points
Gain access to real-time, first-party engagement data
For Supply Chain Teams
Guarantee authenticity and traceability
Automate warranty, repair, and refill logs
Power sustainability reporting and logistics tracking
Why Microchips + Blockchain = Next-Level Intelligence
When paired with blockchain, NFC chips enable each product to become a verifiable digital twin — traceable, tamper-proof, and rich with metadata. That means:
✔️ Authenticity and provenance
✔️ Transferable ownership records
✔️ Data-led lifecycle visibility across teams
Final Word: It’s All About the Use Case
We're here to help you choose the right solution for the right product. Whether it's QR for quick engagement or NFC chips for long-term value and security, we’ve got the tech — and the strategic expertise — to support you.