A Standards-First Approach: Our Commitment to Product Integrity with GS1
Our Work Aligned with GS1 GLOBAL FRAMEWORK
Connecting products and giving them a digital life is no longer a nice-to-have — it’s a strategic move.
By following global GS1 standards, we help build the right foundation for scalable, future-ready product ecosystems.
GS1 is best known for creating the barcoding system used globally, but its real value lies in the structure it provides for how products are identified, captured, and shared across the entire supply chain — and increasingly, into the consumer’s hands.
At CONNECTEDFUTURE We integrate hardware directly into retail products. This allows for real-time tracking, smarter inventory management, and easy movement across supply chain nodes.
It’s not just about knowing where an item is — it’s about enabling automated replenishment, verifying authenticity, and gathering valuable analytics on product movement and consumer interaction.
GS1 DIGITAL LINK
With the emergence of the GS1 Digital Link standard, product identifiers are no longer limited to backend systems — they can now connect directly to the web. A single code on a product (QR, NFC, or RFID-linked URL) can serve as the gateway to a dynamic digital experience.
This opens up a new layer of value:
Consumers can verify product authenticity and access tailored content.
Brands can localise experiences, update them dynamically, and build long-term relationships.
Data can flow in both directions — from product to user, and back into brand systems.
It creates a bridge between the physical and digital worlds — using a single, standardised approach.
Why This Matters for Brands
Implementing GS1 standards is not just a matter of compliance — it’s a critical enabler of brand agility and growth.
First, interoperability becomes possible. Whether you're working with global retailers, logistics providers, or e-commerce platforms, the shared language of GS1 ensures smoother integrations, fewer redundancies, and faster go-to-market.
Second, consistency across markets is also made possible. With a standardised identifier and data capture method, products can scale internationally without needing parallel systems or region-specific workarounds.
Third, GS1 standards form a foundation for building trust — with consumers, partners, and regulators alike. When a product can be identified, traced, and authenticated at every stage, it supports sustainability claims, combats counterfeiting, and enhances transparency.
FINAL THOUGHTS
Standards are often invisible — and that’s the point. Brands can focus their energy on creativity, customer experience, and growth, knowing the infrastructure beneath them is built for scale.
Finally, it enables brands to activate new business models. From resale and recycling programs to enhanced post-purchase engagement and analytics, a connected product infrastructure unlocks long-term value far beyond the initial sale.