Tag to transact: product commerce
Redefining ownership and commerce via blockchain
What if the luxury handbag you just bought could recognise you as its rightful owner, offer care tips, enable resale with a tap, or even notify you when it's time for maintenance? Welcome to product commerce — where physical objects are enhanced with digital identities and become interactive, transactional, and intelligent.
At CONNECTEDFUTURE, we enable connected commerce by embedding luxury goods with bespoke NFC (Near Field Communication) tags, creating secure digital twins on the blockchain. These smart tags do more than authenticate — they empower direct transactions, real-time updates, and lifetime engagement.
This isn’t just about storytelling. It’s about creating a new channel for customer interaction, digital ownership, and direct-to-product transactions.
What is product commerce?
Traditional commerce treats products as static endpoints. Once sold, they become silent. Product commerce is different — it transforms products into smart, interactive assets that communicate with their owners and transact directly with users.
By linking a product to a blockchain-based digital identity, brands can enable authentication, secure resale, interactive experiences, and long-term customer engagement. This is phygital commerce at its best.
Digital tagging for leather goods and luxury products
Using proprietary NFC technology, we discreetly tag premium materials like leather without compromising luxury aesthetics. Each tag links to a blockchain-verified product passport, offering transparency and trust.
When scanned by a smartphone, the tag reveals:
Verified product authenticity and provenance
The brand’s story and production journey
Ownership registration and transfer interface
Exclusive content and after-sale services (like care tips and styling advice)
This unique product tagging solution bridges the physical and digital worlds, enabling ongoing interaction between brand and buyer.
User journey: from discovery to ownership
Here's what the user experience looks like:
Product discovery: A simple tap reveals the product's unique digital identity and provenance.
Brand engagement: Users access exclusive brand content, videos, and production details.
Seamless purchase: The tag links directly to a secure payment gateway — no app download required.
Ownership registration: Upon purchase, the customer registers ownership on the blockchain and receives a digital certificate.
Post-purchase experience: The product can send personalized updates, care alerts, or connect the user to exclusive services.
Secure resale and transfer: Resell or gift the item via a simple tap, transferring ownership transparently while preserving the product's history.
Blockchain as the digital backbone
Blockchain ensures the product's digital identity is:
Immutable: A tamper-proof ledger of ownership and history
Decentralised: Not dependent on a single platform
Smart contract-enabled: Automates royalties, resale terms, and loyalty triggers
This provides both traceability and trust — two essential pillars of modern luxury and digital-first commerce.
Why this matters: benefits for BOTH brands and consumers
For brands:
Combat counterfeiting with real-time authentication
Enable direct-to-customer communication through the product
Track product lifecycle and earn royalties on resales
For consumers:
Verify product authenticity instantly
Register ownership and access exclusive content
Simplify resale and enjoy product-specific digital services
The future of connected product commerce
We’re entering an era where every physical product has a digital twin — a persistent, interactive presence that unlocks new commercial and engagement models.
From circular commerce to authenticated resale, tokenised luxury to on-product loyalty programs, this shift will redefine how we buy, own, and connect with our belongings.
Join us in shaping the future of luxury commerce, where every product becomes a living, digital entity.