Tag the garment. Unlock the Brand.

Elevate every item from a static product to a connected experience.

We give fashion products a digital identity — bringing intelligence, traceability, and customer engagement to every stage of their journey.

COMBAT COUNTERFEITING

In a global fashion market marked by saturation and resale, brands face mounting challenges:

  • Counterfeits dilute brand trust and reduce perceived value

  • Fragmented supply chains create blind spots in sustainability and sourcing

  • Marketing stops after purchase, with no post-sale interaction like community driven activations.

  • Loyalty is fragile, especially among younger, digital-first consumers

Brands lose visibility once products leave the warehouse — and consumers lose access to the story behind the garment

OUR SOLUTION

We embed secure, scannable technology directly into garments and accessories — turning each piece into a smart product.

From authentication and provenance to post-sale storytelling and loyalty, your product becomes a living, breathing extension of your brand — engaging customers, enabling trusted resale, and powering intelligent data.

PROTECT YOUR PRODUCT

Make every garment intelligent, secure, and self-verifying.

  • // Digital Product Passport (DPP): Share transparency on origin, materials, ethical practices, and certifications

  • // Authentication: Verify item authenticity at the product level — backed by blockchain

  • // Ownership: Enable digital ownership for limited drops, exclusive collaborations, or collectible editions

MAKE YOUR SUPPLY CHAIN SMARTER

Gain full traceability, environmental oversight, and data intelligence.

  • // Track & Trace: Follow each item from design to retail to resale

  • // Environmental Data: Surface carbon, water, and circularity metrics at the item level

  • // Diversion Detection: Detect gray market activity and unauthorized distribution

AMPLIFY YOUR Marketing & Commerce

Turn your product into a reprogrammable marketing and commerce engine.

  • // Reprogrammable Experience: Share product stories, care instructions, styling tips, or designer insights via tap or scan

  • // Tag-to-Transact: Enable purchase from the product, instant restock notifications, exclusive drops, or resale listing from the garment itself

  • // Loyalty & Tokenisation: Reward early adopters, collectors, or VIP clients with digital perks, access, or NFTs tied to ownership

Further Reading for the Curious & Committed


Explore insights, use cases, and thought leadership on how connected fashion is reshaping the industry — from digital storytelling to sustainable sourcing and resale innovation.

Tag to transact: product commerce

Product intelligence: Why microchips unlock its power

Power back to the product

Behind the feed: Why your product is your most powerful marketing tool

From hanger to home: turning indie fashion to brand moments

Reinventing e-fulfillment in luxury e-commerce