
Tag the garment. Unlock the Brand.
Elevate every item from a static product to a connected experience.
We give fashion products a digital identity — bringing intelligence, traceability, and customer engagement to every stage of their journey.
COMBAT COUNTERFEITING
In a global fashion market marked by saturation and resale, brands face mounting challenges:
Counterfeits dilute brand trust and reduce perceived value
Fragmented supply chains create blind spots in sustainability and sourcing
Marketing stops after purchase, with no post-sale interaction like community driven activations.
Loyalty is fragile, especially among younger, digital-first consumers
Brands lose visibility once products leave the warehouse — and consumers lose access to the story behind the garment
OUR SOLUTION
We embed secure, scannable technology directly into garments and accessories — turning each piece into a smart product.
From authentication and provenance to post-sale storytelling and loyalty, your product becomes a living, breathing extension of your brand — engaging customers, enabling trusted resale, and powering intelligent data.
PROTECT YOUR PRODUCT
Make every garment intelligent, secure, and self-verifying.
// Digital Product Passport (DPP): Share transparency on origin, materials, ethical practices, and certifications
// Authentication: Verify item authenticity at the product level — backed by blockchain
// Ownership: Enable digital ownership for limited drops, exclusive collaborations, or collectible editions
MAKE YOUR SUPPLY CHAIN SMARTER
Gain full traceability, environmental oversight, and data intelligence.
// Track & Trace: Follow each item from design to retail to resale
// Environmental Data: Surface carbon, water, and circularity metrics at the item level
// Diversion Detection: Detect gray market activity and unauthorized distribution
AMPLIFY YOUR Marketing & Commerce
Turn your product into a reprogrammable marketing and commerce engine.
// Reprogrammable Experience: Share product stories, care instructions, styling tips, or designer insights via tap or scan
// Tag-to-Transact: Enable purchase from the product, instant restock notifications, exclusive drops, or resale listing from the garment itself
// Loyalty & Tokenisation: Reward early adopters, collectors, or VIP clients with digital perks, access, or NFTs tied to ownership
Further Reading for the Curious & Committed
Explore insights, use cases, and thought leadership on how connected fashion is reshaping the industry — from digital storytelling to sustainable sourcing and resale innovation.
Tag to transact: product commerce
Product intelligence: Why microchips unlock its power
Behind the feed: Why your product is your most powerful marketing tool
From hanger to home: turning indie fashion to brand moments