Tag the Jewel. Unlock the Legacy. Transform every piece of jewellery from a precious object into a connected legacy.

We give jewellery a digital identity — bringing provenance, intelligence, and personal engagement to every stage of its journey.

COMBAT COUNTERFEITING

In the world of fine jewellery, value is built on trust, rarity, and craftsmanship — yet the industry faces growing risks:

  • Counterfeits and replicas diminish brand prestige and collector trust

  • Buyers demand proof of ownership, authenticity and craftsmanship — but most brands lack tools to deliver transparency at scale

  • Post-sale relationships fade, limiting storytelling and loyalty

  • Resale and heirloom transfers lack verified provenance

Clients crave deeper connections with the story, origin, and value of their piece.

OUR SOLUTION

We embed discreet, secure, and scannable technology into high-end jewellery — enabling each piece to become a smart, living object.

From authentication and heritage to resale, storytelling, and loyalty, your product becomes a digital touchpoint — rich with data, emotion, and long-term value.

PROTECT YOUR Piece

Make every jewel intelligent, traceable, and self-verifying.

  • // Digital Product Passport (DPP): Reveal gemstone origin, craftsmanship, design lineage, and ethical sourcing

  • // Authentication: Instantly verify authenticity via blockchain-backed certificates

  • // Ownership: Register and transfer ownership securely — ideal for limited editions, bespoke pieces, and generational gifting

MAKE YOUR SUPPLY CHAIN SMARTER

Gain transparency and control from atelier to collector.

  • // Track & Trace: Follow each piece from sourcing to showroom to final recipient

  • // Environmental Data: Provide carbon, material, and ethical compliance insights

  • // Diversion Detection: Monitor unauthorized resale and channel conflicts

AMPLIFY YOUR Marketing & Commerce

Let your creations tell their story — and open new paths to engagement and value.

  • // Reprogrammable Experience: Deliver bespoke storytelling, care instructions, designer notes, or video messages with a simple tap

  • // Tag-to-Transact: Enable direct services, authenticated resale, or exclusive product drops via the jewellery itself

  • // Loyalty & Tokenisation: Offer private club access, future benefits, or NFTs linked to the ownership of iconic pieces

Further Reading for the Curious & Committed


Explore insights on how connected jewellery is reshaping luxury — from provenance and privacy to circular commerce and digital heritage.

Tag to transact: product commerce

Product intelligence: Why microchips unlock its power

Reinventing e-fulfillment for luxury commerce

Why your jewel is your most powerful marketing tool