Tag the Watch. Unlock the Legacy.
Transform every timepiece from a functional object into a connected legacy.
We give watches a digital identity — bringing authentication, traceability, and engagement to every stage of their journey.
COMBAT COUNTERFEITING
In the highly competitive and collectible watch industry, brands face a unique set of challenges:
Counterfeits damage trust in the secondary market
Ownership trails disappear, weakening provenance and collector confidence
Servicing and certification history is fragmented or lost
Resale platforms operate without brand oversight or authentication
Collectors want proof, story, and value — not just a timepiece
OUR SOLUTION
We embed secure, scannable technology directly into garments and accessories — turning each piece into a smart product.
From authentication and servicing to resale and brand storytelling, your product becomes a dynamic, interactive, and traceable expression of brand and value.
PROTECT YOUR PRODUCT
Make every watch intelligent, secure, and self-verifying.
// Digital Product Passport (DPP): Provide full transparency on origin, model reference, servicing, materials, and movement specs
// Authentication: Certify authenticity instantly at the product level — backed by blockchain
// Ownership: Register and transfer ownership, enabling verified resale or gifting with complete lineage
MAKE YOUR SUPPLY CHAIN SMARTER
Enable full lifecycle visibility and collector-grade assurance.
// Track & Trace: Follow each timepiece from manufacture to boutique to collector
// Service History: Log repairs, maintenance, and certification for brand-backed resale
// Diversion Detection: Identify gray market activity or unauthorized retail channels in real time
AMPLIFY YOUR Marketing & Commerce
Turn each watch into a living gateway to your brand’s story, heritage, and future drops.
// Reprogrammable Experience: Deliver archival videos, design stories, or personal messages via tap or scan
// Tag-to-Transact: Enable exclusive drops, priority servicing, or resale listing directly from the product
// Loyalty & Tokenisation: Reward collectors with access to VIP programs, provenance-linked NFTs, or digital guarantees
Further Reading for the Curious & Committed
Explore perspectives on how connected timepieces are shaping the future of horology — from verified resale and brand engagement to digital provenance and smart luxury ecosystems.
Tag to transact: product commerce
Product intelligence: Why microchips unlock its power
Behind the feed: Why your product is your most powerful marketing tool